United Way
When Awareness Wasn't Enough
Back in 2018, United Way launched #Unignorable campaign, sparking nationwide attention. But with tight budgets and timelines, the opportunity to weave in marketing and fundraising efforts slipped away.
Uniting Love and Awareness
The aim here is to merge #Unignorable with the heartfelt message of Show Your Local Love (#SYLL) to create a unified story that inspires action, builds loyalty, and drives donations.
Lend Your Hand to Make a Difference
With "Lend Your Hand," United Way connects people to their communities through compassion and action. By tackling poverty, education, and domestic violence, the campaign turns overlooked issues into #Unignorable moments of care.
Donating on the Go
Imagine walking past a transit shelter and spotting an interactive digital display with a QR code for instant donations. This display turns everyday moments into opportunities to make a difference
Fueling Change Nationwide: $332 Million in Action
A $332 million national campaign kicked off with digital advertising and workplace outreach, aiming to engage new and existing donors to contribute online.
