S4G4, a Toronto-based rap duo, struck the perfect balance between music and merch. Their website doubled as a hub for streaming tracks and shopping stylish apparel. Over three weeks (November 16–December 5, 2019), a focused Google ad campaign successfully drove traffic and boosted sales through targeted ads. The standout moment? Keywords like "Toronto/Mississauga Rappers" delivered a 5.25% CTR by tapping into local pride. The top-performing ad, promoting "Official Apparel Store & Custom Designed Clothes & More"  earned 190 clicks, 28,898 impressions and CTR of 0.7% proving the power of clear and direct messaging

This campaign showcases the impact of targeted keywords and engaging ads in a result driven digital strategy.